TREND & TRUTHTREND&TRUTHWHERE THE TREND MEETS THE TRUTH
ABOUT

WHERE THE TREND
MEETS THE TRUTH

Trend & Truth is a one-person operation covering breaking stories as short-form video. The trend is what people are already sharing. The truth is the part that survives a check. Both have to be there before anything gets posted.

HOW A REEL GETS MADE

01

TRACE THE CLIP

Where did the footage come from, who posted it first, and does the scene match the place and date being claimed.

02

CHECK THE CLAIM

The story has to hold up in a second independent source before it is worth cutting. If it only exists in one viral post, it waits.

03

HEADLINE THE FACTS

Headlines describe what is observable in the footage. No names attached to allegations, no numbers that are not confirmed.

04

CORRECT IN PUBLIC

If something turns out wrong, a correction goes up on the same platform. Nothing is quietly deleted.

Trend & Truth badge

SPOTTED SOMETHING
WORTH CHECKING?

Send the clip, the location and where you saw it. Tips that check out get covered; tips that don't, don't.